And...Paris

Heir to a rich family heritage in jewelry, Alizée Guinochet launched her own jewelry brand, AND, in 2016. Her grandfather, a renowned jeweler from Place Vendôme, and her mother, a creative director of costume jewelry in London, passed on their passion and expertise to her. Trained in New York, Alizée creates fine, minimalist gold jewelry, designed to be worn on all occasions, from morning to night. Her creations celebrate finesse, simplicity, and discretion. Thanks to her creations, the brand achieved immediate success in the United States for their Parisian charm before establishing itself in France.