Who are we ?
Blush Concept Store is an atypical, offbeat and original selection!
The birth of Blush
The birth of Blush General Store, the first store to emerge, located in the sixth arrondissement of Lyon.
We mainly find pop items aimed at children and adolescents, from essential brands like Sweet Pants, Félicie Aussi and Wouf. Offbeat objects, accessories and even clothing, there is something for everyone with trendy and original products.
A second store
In 2011, Blush Intimate opened its doors in the sixth arrondissement and became the second Blush boutique to open. It is an intimate boutique where a warm and welcoming atmosphere reigns. It quickly established itself as a reference in designer jewelry, accessories and decoration, highlighting exclusive brands such as Gigi Clozeau, Pascale Monvoisin and Jonathan Adler.
Blush Concept Store opens its doors in the center of Lyon
As a bonus to the success already achieved, a third store is opening in the heart of the city center in the second arrondissement. In this space of more than 350 square meters, Caroline brings together her favorites. The store is divided into several spaces with a clothing corner, a jewelry corner, or even a space dedicated to tableware and decoration.
In its early days, Blush even opened a pop-up restaurant on its premises for a year, sharing Caroline's passion for cooking. A temporary pop-up even opened between November 2021 and January 2022 at The Village, thus transcribing the world of Blush in one place.
2020
The e-shop is born
Finding themselves faced with a pandemic and growing success, the Blush Team decided to develop its showcase site to become a professional e-shop in order to broaden its reach beyond the Lyon region. This is the start of a new adventure for Blush, with a multitude of products to offer to a wider audience. This expansion also makes product discovery and online shopping easier for Blush customers.
Around the same time, Blush launched its communications agency Brand You. Thanks to their expertise, many clients have called on them for their professional needs, particularly in terms of product research and image strategy.
Products representative of the Blush spirit
At the heart of product discovery is Caroline's passion: she finds inspiration everywhere, all the time. At Blush, the selection of designers is done in multiple ways. Caroline can spot a brand while shopping abroad, discover new designers at trade shows, unearth gems on social networks, or even discover brands through word of mouth. Each product selected for the store reflects the tastes of the founder. Among the brands, we find both renowned creators established in the market and emerging brands. It is in the very essence of Blush to introduce its customers to rare gems.
The challenge lies in the ability to find these brands at the right time, with the aim of being a precursor of the products, by offering exclusives. This makes it possible to offer exclusive products to its customers in order to satisfy your shopping experience at Blush.
