Behind And... Paris is Alizée Guinochet, a Frenchwoman who was destined for the world of jewellery. With a grandfather who was a jeweler specializing in precious stones in Place Vendôme, and a mother who was the creative director of a London brand of costume jewellery, the young woman has a rich heritage which naturally leads her to the creation of jewellery...

From Paris to New York, from New York to Paris...

The adventure begins when Alizée flies to the United States to follow a training course to learn the techniques of making jewelry. After having first created jewelry exclusively for those close to her, she decided to found her own brand, And... Paris, in New York. The Parisian touch of its creations then capsized the hearts of New Yorkers and the brand quickly won great success with Americans.

It was finally in 2016 that the designer launched her first official collection in France, in Paris, where she now lives.

The identity of And... Paris is a mix of simplicity and distinction; fine and minimalist gold jewellery, with that sublime Parisian touch, which you can accumulate as you wish and never take away...