After graduating in 1990 from the industrial design department of the Belazel Academy of Arts and Design, Tzachi Nevo worked for 25 years in marketing and the media, before returning to his lifelong passion, artistic creation, by founding Umasqu in 2015.

Art, technology and craftsmanship

Umasqu is modern three-dimensional images and masks with a traditional feel and lots of humor. To imagine his creations, Tzachi Nevo draws his inspiration from music, film scenes, various forms and certain artistic currents such as cubism.

It is in the brand's studio, located in Kiryat Hamelacha south of Tel Aviv, that all Umasqu works are produced. The production of each piece combines technology and craftsmanship: the initial design is carried out on a computer, then all the pieces of each work are hand-painted and assembled by meticulous and passionate Israeli artisans.

Tzachi Nevo's creativity and his unique works have led him to carry out numerous collaborations with renowned companies such as Google, Microsoft, Amazon, Louis Vuitton, Apple, the Pompidou Museum and many others...  You will understand, Tzachi Nevo is a new artist to follow!