Founded in 2011 by Lisa Chotard, Beliza's adventure began with a passion for beachwear and a desire to enhance femininity. Inspired by sunny beaches around the world, Beliza offers elegant and refined swimwear and beachwear. The name "Beliza" is a combination of "belle" and "Lisa", reflecting the founder's personal vision for a fashion that celebrates beauty and self-confidence. Each piece is carefully designed, combining comfort and sophistication, so that each woman feels unique and beautiful in her swimwear and summer outfits. The brand's flagship material is lurex which is durable and resistant to wear, so the products can be kept for many years. Beliza also offers long beach cardigans, as well as pareos in different colors.